Advertisers use this attribute by trying to associate their products and services with sexy imagery hoping that some of the hotness gets attached to their brand in the consumer's subconscious mind. However abusing your audience's attention is a dangerous thing. Showing skin to get attention and then trying to sell completely unrelated products may backfire. Another thing to be cautious about is how much nudity is sufficient to grab eyeballs and what is too much thus considered offending. This is of course a cultural question. Usually the more religious your target market the less accepted it is to show bare body parts. For these reasons one needs to be careful where and how to use sex in advertising.
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