As a branch of advertising, it focuses on creating promotions for the fashion industry.
Fashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base.
Armani |
Cavalli |
Cavalli |
Christian Louboutin |
Christian Louboutin |
DKNY |
Herve Leger |
Wrangler |
Sisley |
Tess Van Ghert |
Vagabond |
Veda |
Versace |
Versace |
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