GUERRILLA marketing

What does Guerrilla marketing mean and how does it look like?

- Jay Conrad Levinson is the one who invented the term "Guerrilla marketing" in 1984, when speaking about unconventional advertising tools in his book "Guerrilla marketing";
- GM surprises the consumer either through the place where the ad is shown or through the concept of the ad;
- focuses on human psychology;
- GM is an unconventional low-budget system of advertising;
- the magic key is ''imagination"
- GM is in many cases interactive;
- GM generally seeks to create buzz and become viral;
- the purpose of using GM is rather to retain existing customers;
- GM "involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources" (Wikipedia).

So this is Christmas...

People think it is only a nice simple holiday, but only Santa and the marketers know that this is just the best time of the year for buying and spending large amounts of money. We all want to make us, our families and our friends happy, we are always busy and trying to find an easy way to get the perfect gifts. This is the part where the sweet and magical adverts intervene, they seem to come with the answer you were looking for. It's not always a rational reason behind these ads, but " who cares, it's Christmas". 

It does not really matter anymore that you were a bad boy, a cruel mother or a disobedient citizen, because Christmas makes you feel that you are a better person now and you deserve the best...

Fashion ADvertising

When it comes to fashion advertising changes! No more rules, no more limits!
 As a branch of advertising, it focuses on creating promotions for the fashion industry. 
Fashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base.

Armani

Cavalli

Cavalli

Christian Louboutin

Christian Louboutin

DKNY

Herve Leger

Wrangler

Sisley

Tess Van Ghert

Vagabond

Veda

Versace

Versace